Deep purple shampoo that tones down brassiness and strengthens damaged hair. Stay California cool with this blue-based purple formula that tones down yellows and oranges in blonde and lightened hair. Made from the same formula as our Strength Cure system, not only does it keep your color pure, but also fortifies and repairs damage. The plant-based protein Keravis strengthens strands and prevents damage while the powerful antioxidant Astaxanthin helps heal and repair. Bright Purple Orchid not only provides natural violet toning properties, but also softens strands. An intoxicating aroma of fruity Pear and soft, floral Rose is finished with just a touch of Sandalwood for a bespoke scent.