Providing exceptional comfort, the supportive heel cups cushion each step with a unique, double waffle base to relieve heel and foot pain and reduce fatigue. Shock absorbing, the heel cups are ideal for walking and running as well as for those who stand for long periods of time. Made with a flexible, latex-free material, they form to the shape of the heel for comfortable support in dress, casual and athletic shoes. Available in three sizes, the cushioning heel cups are trimmable for a customizable fit and easy to move from shoe to shoe as needed.