What is advertising?

Is it something to be regarded as a work of beauty or art? Is it clever slogans or amusing prose? Is it workmanship to be judged for an award or recognition?

It’s none of the above.

Such ways are:

- Emphasize Benefits, Not Features

- Push Their Emotional Hot Buttons

- Incorporating Proof and Believability

- The Headline

Learn what is actual is and how to do it great!